How to Set up Goals in Google Analytics

Google Analytics is a free tool that helps you track your website’s traffic and understand how people are interacting with your website. This blog post walks you through setting up goals in Google Analytics for tailoring the data to your needs.

It’s important to know how your website is performing so that you can assess what you need to do in order to improve its performance. However, it can sometimes be difficult to set up goals in Google Analytics without professional help. This article will provide you with a step-by-step guide on how to set up your goals in Google Analytics and why they’re so important!

What is Google Analytics?

Google Analytics is a tool used for tracking website traffic. It provides information about how many visitors have visited your site, the length of time they spent on the site, and where they came from. It also gives you information about their browsing habits such as what pages they’ve browsed, what keywords they typed in, and which links they clicked on during their visit.

Google Analytics is an important tool when it comes to understanding your website traffic, bounce rate, tracks user behaviors, and provides reports on your website’s performance. It also lets you see how people engage with your content across devices, applications, and websites.

When it comes to actually getting started with Google Analytics, there are two basic approaches: Set up Google Analytics for free using the analytics.google.com interface or integrate Google Analytics with your own website by installing the tracking code provided by Google for every property in your account.

Google Analytics is the most widely used analytics tool to track and measure website traffic. It helps you understand how visitors interact with your website, where they come from, how long they stay on your site, which pages they visit, and what devices they use to access it.

What is Google Analytics Goals?

These are specific actions on your website that are tracked by Google Analytics that give your website something to aim for. These goals help you make sure your website is doing what it’s supposed to be doing, which is important because if people keep coming back then your website is succeeding!

Google Analytics helps you set new goals, beat old ones, and measure the success of your marketing efforts. They can also help you identify which marketing campaigns are driving the most business.

Goals in Google Analytics are like objectives. They tell you what you want to achieve, like a sale or a conversion. Goals also help you understand what your visitors are doing on your website.

Which Types of Goals are Available in Google Analytics?

Google Analytics offers a variety of Goals to help you track which actions your visitors are taking on your website. There are four different types of Goals, each with its own purpose and properties. If you are not sure which type of Goal is right for you, this article will walk through each option to give you the information you need to select the best fit.

1. Destination

Google Analytics’ Destination Goals is a powerful tool that allows you to track the actions users take on your website. You can use this data for creating conversion funnels and A/B testing landing pages. This is useful when your site has multiple URLs that you would like to track separately.

A destination goal will help you determine which pages on your site are most effective at generating conversions. Destination goals are applied to the individual pages of your website. After a destination goal is created, it can be configured to report conversion data for each page individually.

2. Duration

Duration Goals allow you to calculate the time taken to complete your tasks and determine their efficiency.  Duration Goals are a powerful tool for measuring how long your website visitors stay on your site and determining the best methods to optimize the site so it has a shorter loading time. Duration Goal Tracking lets you group visits into time levels, with different goal values for each level.

Duration goals are useful for measuring how long visitors spend on specific pages and how long they spend on the site.

3. Pages/Screens per Session

Google Analytics has a goal called ‘Pages/Screens per Session’ which allows you to see how many pages each user views during one single session on your site. This is extremely useful information in determining what content users are engaging with the most, and more importantly, if they are sticking around or leaving.

Pages/Screens per Session is one of the lesser-known goals in Google Analytics. This simple metric can tell you how many pages someone views on your website, and where they exit your site before completing a task or making a purchase.

4. Event

Event Goals in Google Analytics enable you to set up goals based on specific events happening within a website. They’re great for tracking when visitors come to your site, what they do while they are there, and how long they stay.

Google Analytics Event Goals allow you to set up goals that work in conjunction with a specific event (like a sale, lead generation event, or even a blog post). These have to be based on the data that is available from your site or app. You’ll also be able to see what events led to specific goals being achieved and how many events happened before the goal was reached.

Set Up Goals in Google Analytics

Creating Goals in Google Analytics is not a complicated process, today in this article we will set up the Goals step by step.

Step 1

Enter your Google Analytics account, then go to the Admin tab.

Step 2

After that you will get the option of ‘View.’ In View, click ‘Goals.’ on the right-hand side of the Admin Dashboard. Where you have to create your goals.

Step 3

Once you have selected the goal, you will be taken to a new page of the Analytics Dashboard, in which you will see the button of +New Goal, on which you have to click to proceed.

Step 4

You will then be prompted to create your goals here, which you want to make. Choose the goals that best suits you!

Step 5

If after choosing your goals according to you, you have to go to the next step by clicking on the Continue button.

After that, you have to set up the goal description, in which you will see the name, goal slot ID, and goals type. You have to continue by selecting this.

Finally the last step, in this you will need to enter goals details and click to save.

Conclusion

Having goals in place will help you gain a deeper understanding of how well your site is performing. If you are unsure of how to set up goals, we’re available to help! Contact us to learn more about setting up goals in Google Analytics.

The success of your website really starts with how you set goals in Google Analytics. If you want to track the performance of your site, then you need to make sure that you are setting up goals correctly.