Best App Store Optimization Tools

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Best App Store Optimization Tools

Best app store optimization tools.

Today I’m going to show you the best app store optimization tools, and discuss also why ASO is important

Before we start learning the best app store optimization tool, we have to know what is app store optimization and why app store optimization is important.

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What is App Store Optimization (ASO)

App Store or App Market, where mobile apps or mobile games are available, app store optimization is the process of optimizing the mobile app, By which you increase the organic visibility of the app by optimizing the app, and after that, the app is likely to get more downloads.

Today has the two largest app stores in the world.

  1. Google Play Store: Android
  2. Apple App Store: IOS

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Why App Store Optimization is Important

The Google Play Store, Apple App Store, Amazon App Store, and Windows App Store have over 5 million apps for download, which shows how much competition there is in the App Store, with a lot of difficulties for you to come to the front. If facing this, you have to optimize your app store to bring your app to the front.

Why App Store Optimization is Important
Image source: Statista

The primary goal of optimizing the app store is to increase the number of downloads and loyal customers. But this is possible only when your app is optimized, to promote organic traffic on your app, for this, you must first understand what users are searching for in order to search for your app.

Best app store optimization tools

There are so many app store optimization tools available in the market but today I’m going to show you top app store optimization tools.


Try Splitmetrics tool this is focusing on A / B testing and conversion rate optimization. These tools help you optimize your app screenshots, icons, and other data, and lets you identify the factors that work for your target audience

Key featured of Splitmetrics

  • A/B testing
  • User behavior analysis
  • App store optimization tips
  • Test different locations
  • Testing against competitors

Pricing not showing publicly

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Appsflyer platform is a marketing analytics and mobile attributions specialist platform, it is also an SDK platform (Software development Kit) this platform available for Android, iPhone, and Windows Phone apps, first of all, you need to install these apps on your smartphone, it’s provided your app conversions data.

Key featured of Appsflyer

  • Holistic attribution
  • Customer engagement and deep linking
  • Fraud protection
  • Marketing analytics
  • Audience management

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The Prices for App radar are:

  • Free – 0¢/month
  • No commitment – 6¢ / conversion
  • Request for a demo – contact for price/month

App Radar

App radar is an app store optimization tools for iOS apps, and Android apps, it is provided to complete app optimization solutions.

Key featured of App Radar

  • App analytics
  • Keyword analysis
  • App localization management
  • Keyword optimization
  • Real-time app store ranking
  • Competitor research
  • Ratings & Reviews

The Prices for App radar are:

  • Free – $0/month
  • Starter plan – $39/month,
  • Advanced plan – $69/month,
  • Expert plan – $129/month


Apptweak is an app store optimization tools (ASO), it is provided to mobile app optimization solutions including keywords research, and monitor your app in apptweak


Best app store optimization platform for optimizing mobile app, you can try for mobile app marketing.

Key featured of Apptweak

  • Keyword research and suggestion tool
  • Keyword ranking history available
  • Category rankings
  • App download and revenue estimates
  • Keyword rankings and install growth report
  • Competitor keyword spy
  • Keyword impact analysis
  • Keyword volume and search popularity and More

The prices for Apptweak are:

  • 7 day Trial – Free
  • Starter plan – $69/month,
  • Guru plan – $299/month,
  • Power plan – $599/month

Mobile Action

Mobile action is an app store optimization tool, you can be used these tools for keyword suggestions, keyword research, keyword tracking, suggestion, competitors, app store optimization report, and localization.

Mobile Action

Key featured of Mobile Action

  • Download estimate
  • Revenue estimate
  • Category ranking trends
  • Category Rankings
  • Visibility score history
  • Review/rating trends
  • Audience geography
  • App Update Timeline

The pricing plan is:

  • Trial – Free for 7 days,
  • Starter plan – $69/month,
  • Winner plan – $599/month,
  • Premium plan – $499/month.

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