The world of logo design is a complicated one. With so many rules and trends to follow, it can be difficult to create a unique and memorable logo. Here, I’ve compiled all the basic principles of logo design you need to know in order to create a memorable and effective piece that will draw people to your company. These principles are broken down into three categories: Company Identity, Design Elements, and Color. This guide provides all the basic principles you need to know about logo design in a step-by-step format.
Designing a logo is one of the hardest things to do. There are a lot of different ways to approach designing something that you hope people will remember and want to share with their friends.
The first step in this process is coming up with an idea for your logo. But how are you supposed to come up with an idea for a logo? Well, don’t worry. I’m going to give you 10 basic principles of logo design that will help guide you on your journey to creating a professional logo. So let’s get started.
10 Basic Principles of Logo Design
Designing a logo is one of the hardest things to do. There are a lot of different ways to approach designing something that you hope people will remember and want to share with their friends.
The first step in this process is coming up with an idea for your logo. But how are you supposed to come up with an idea for a logo? Well, don’t worry. I’m going to give you 10 basic principles of logo design that will help guide you on your journey to creating a professional logo. So let’s get started.
1. Know More About Your Target Audience
Before you’re able to design a logo that is effective, you need to understand who your target audience is. What does your audience want? What do they find funny? What interests them about your company? This knowledge will help you create a logo that best suits your audience’s needs and will get them excited about your company.
Another important thing to consider before designing a logo is what kind of tone you want your company to have. Will the company be professional or engaging? Will it be serious or fun? These questions help you decide what type of mood or tone you want the logo to have and then work with that idea throughout the design process.
2. Compare with Your Competitors’ Logos
It’s important to look at your competitors’ logos and design to see what they have done well, what they have done poorly, and how you can improve. This will allow you to develop a unique logo that stands out from the competition.
- Look for similarities in each competitor’s logo.
- Look for differences in each competitor’s logo.
- Look for trends among your competitors’ logos.
- Look for trends among your competitors’ logos that could be improved upon or further streamlined to make your own brand stand out more.
3. Keep The Design Simple
The best design is the one that’s simple to understand. It’s much easier to memorize a logo that has just a few colors and shapes than one with too many colors and intricate designs. You’ll also have an easier time remembering your company’s name when it is easy to see on the logo. I recommend keeping your design simple.
4. Do Some Sketching Work
Before you can begin to design your logo, it’s a good idea to do some sketching work.
The best way to approach logo design is to start by brainstorming ideas. Your sketches should be rough and quick — just enough for you to get the idea of what you’re trying to make in your mind. It’s not important that you draw precise lines or perfect shapes, but instead that you get an idea of what’s going on. You might not be able to see it now, but this sketching process will help with the end result.
5. Use Colors and Shape Strategically
When you’re designing a logo, use colors strategically. Colors can be used to create moods and emotions, convey meaning, or add visual interest. When choosing the colors for your design, it’s important to consider the company’s target audience. For example, if you’re designing a logo for a luxury car company, use deeper shades of blues and greens with accents of red.
Design Elements:
Shape: Your logo should have an easily identifiable shape that symbolizes your brand. A well-known example is McDonald’s golden arches.
Size: The size of your logo should depend on what you want to achieve with it. If you want to emphasize visibility in print materials or on small screens, keep it large and simple so people can recognize it easily. If you want people to remember your company by its name or product more than anything else, simplify the shape and make it smaller so the word is easier to read or see clearly against a background color or texture.
Company Identity:
Symbols: Your company name has power when paired with symbols that represent the brand. As mentioned previously, McDonald’s golden arches are a great example of this approach in branding their business with an iconic shape like this one. Other symbols include arrows for direction navigation and icons for design features like an interface element or app iconography.
6. Choose The Right Typography
The right typography is key to successful logo design. It’s what your logo will be judged on most, so you want to make sure you choose wisely. If you’re looking for a typeface, try using a classic font like Futura or Helvetica. These are popular choices that have been used for decades and will be recognizable by your customers.
7. make it a memorable design
The first principle of logo design is to make it a memorable one. This means that the logo should be unique and recognizable so that when someone sees it, they will know what company you’re representing.
One way to do this is to make sure the logo has color in it. A lot of companies choose to use black or white because these are colors people are familiar with, but this can be boring and predictable. You can also use a strong color like red or orange which will help your company stand out and get noticed.
Another way to make your logo memorable is by making it simple. If your logo has too many details, it might become complicated and hard for people to remember who you are and what they represent.
A good idea would be to have a shape on your design that’s easy for people to recognize like a circle, letter “M” or even an arrowhead. By having a recognizable shape on your design, you’re making sure your logo stands out from the rest of the other logos out there which makes it memorable for potential customers.
8. Choose Your Design Style
There are a few different methods you can use to design your logo style.
-Geometric shapes
-Symmetry
-Bold colors
-Textures
-Low contrast gradients
-High contrast gradients
The most important part of choosing your design style is deciding what kind of message you want to relay with your logo. It might be easy to make a logo that’s all about geometric shapes, but if that isn’t what your company wants, it won’t work. It will be difficult to pick the perfect design style if you don’t have a clear definition in mind for what you’re looking for.
9. It Should Be A Timeless Design
The simplest tip is to make sure your logo is timeless. If your logo has a style that will date the company, it will be forgotten sooner rather than later. Instead, opt for a more minimalist and modern design that will help your company remain relevant in the long run.
10. Avoid Being Too Trendy
One of the most important principles in logo design is to avoid being too trendy. This can be difficult because trends come and go, but it’s important to stick with what you know are good designs and not to follow trends blindly. Sticking with what you know will allow your design to stand out while also remaining timeless.
Conclusion:
We all know that a logo is the first thing our customers see, and it’s important to make sure that it represents our brand identity.
But when creating a logo, there are a few things you should keep in mind before you get started.
Scroll up and see the 10 basic principles of logo design to help you create a logo that works for your brand.