Search engine optimization (SEO) is one of the most important factors in determining how visible your blog or website will be to potential readers. If you want people to find your blog, you need to optimize it so that search engines like Google can easily read and understand what’s on your site and how it’s organized. But because there are so many different things that go into an effective SEO strategy, it can be difficult to know where to begin.
There are lots of articles out there with pointers for optimizing your blog for maximum visibility, but they almost always require in-depth knowledge of coding and other technical details that aren’t very accessible to the average blogger. With that in mind, here are 5 simple strategies for doing SEO on your blog that won’t take up much time but can have a big impact on your visibility online.
1. Make your blog readable and user-friendly
One of the simplest ways to improve your SEO is to make your blog more readable and user-friendly. This means keeping your content brief, easy to understand, and free of grammatical errors. These factors go a long way toward letting search engines understand what your blog is about and how to categorize your posts.
Beyond that, they also make it more likely that readers will spend time on your site, which is another important factor in how visible your content is. If your blog posts are too long, or if they contain dense language that’s hard to understand, readers are likely to get bored and leave without clicking anything else on your site. For the sake of SEO, you should also make sure your blog is easy to navigate.
This means having a clear, consistent layout throughout your site, including things like your blog’s header and the navigation bar at the top of every page. It also means making sure your site flows well for readers by including links to pages that are related to each other. This is especially important for your homepage, which should contain links to your most recent posts and any other important content on your site.
2. Add fresh, quality content regularly
This is another one of those things that’s almost a given, but it’s important. If you’re publishing old, outdated content, it’s unlikely that people will find it useful and they’re unlikely to come back. At the same time, if your content is fresh, people will come back regularly to read your new articles.
When readers come back to your blog regularly, they’re more likely to click the “share” button and help you to grow your following. To ensure that you’re regularly publishing fresh content, set a schedule for yourself. For example, you could decide that you’re going to publish one new article every day, one new article every two days, or one new article every week.
3. Be consistent with your blog schedule
One of the biggest mistakes bloggers make is not being consistent with their posting schedule. This is especially true for new bloggers who are still trying to build their audience. If people come to your site and you haven’t posted anything new in a month, they’re unlikely to come back, even if what you’ve already posted is great.
The fact is, people, want new content. They don’t want to be reminded of how long it’s been since your last post. A good rule of thumb for maintaining a consistent schedule is to publish one new article every week. That’s challenging enough that it will help you maintain focus, but not so difficult that it will cause unnecessary stress.
4. Check for Broken Links
When you publish an article, you will often link to an outside source, like a website that offers useful information related to your topic. Broken links are one of the biggest reasons your blog will be penalized or even completely removed from search engine results.
This is because those broken links show that you don’t have a handle on your website and that you don’t care enough to make sure everything is working as it should. To prevent this from happening, you should check all links regularly to make sure they’re still functioning. If they’re not, you need to either remove the link completely or find a different source for the same information.
5. Use video to increase engagement
Finally, one good way to improve your SEO while also growing your readership is with video. Video content is growing in popularity all the time, with many bloggers reporting that using it has helped them increase their engagement and boost their SEO. One reason video has this effect is that it’s very engaging. In fact, it’s been reported that people spend up to five times longer watching videos than they do reading text.
This means that video lets you communicate your message to readers in a much more effective way than long blog posts do while also providing them with a more engaging experience that keeps them on your site longer. This increased engagement is also good for your SEO because it means more people will find your posts. More importantly, though, video can also be a very effective way to target certain keywords for your blog.
SEO is the key to getting more visitors to your blog. It’s no longer enough to just have a pretty website—you have to have a well-optimized site to make sure people can find you. If you follow these tips, you’ll be well on your way to a more successful blog. And if you ever get stuck or need a refresher, there are plenty of articles and tutorials out there that will help you do SEO on your blog.