As a digital marketer, you may already be aware of the benefits of blogging and vlogging. Both activities are great tools to help build your brand, attract new followers, and drive traffic to your website or blog. But with so many details to keep track of, how can you tell whether vlogging or blogging is right for your marketing strategy?
Vlogging stands for video blog and is essentially a type of blog that’s recorded in video format. On the other hand, simply put, a blog is written content organized chronologically on a website.
So what exactly is the difference between blogging and vlogging? Let’s take a closer look at these two methods of digital marketing so you can decide which one works best for your business.
What is Blogging?
A blog is a regularly updated online publication containing articles, posts, and other pieces of content, usually written by one or more people. While the content is usually focused on a particular topic, the approach to the subject can vary widely.
A blog, short for “weblog,” is a type of website that deals with topics of general interest. They usually consist of articles and other forms of written content where the author shares experiences, knowledge, and advice.
Blogs are generally created by individuals, but businesses are increasingly using them as a means of marketing and customer outreach.
A blog can be a great place for you to build your brand, connect with your audience, and drive more traffic to your site.
Blogging is a great way to stay in touch with your audience, keep them informed about the latest developments in your niche, and get their feedback on current projects. With a blog, you can also expand your reach by building an email list.
What is Vlogging?
Vlogging stands for video blog and is essentially a type of blog that’s recorded in video format. It’s not only a form of media that you can use to promote your content, but it can also act as a great way to connect with your audience on a more personal level.
Vlogging has become more and more popular over the last few years, thanks to the popularity of social media channels like YouTube, Facebook, and Instagram. Thanks to this, vlogging has become a more mainstream format in which to share your thoughts and opinions.
Vlogging can take different forms, but it can generally be broken down into two main types: informative vlogging and video blogging for business.
What’s the Difference Between Blogging and Vlogging?
Video blogging and vlogging both have their own benefits, but there are also a few differences between blogging and vlogging that set them apart from each other.
Written vs Visual Content: Blogging is primarily written content, while vlogging is primarily visual content. This means that with blogging, you are using words to communicate a message, and with vlogging, you are using a video to communicate the same message.
Content format: The blog is a written format of content, and Vlogging is a video format of content.
Timing: Vlogging is a real-time activity. You need to record your video at the appropriate time and upload it when you feel it has been edited for quality and content.
Blogging, on the other hand, is a slower, more flexible medium. You can upload your posts at the appropriate times, even if that’s on the weekends.
Length: Blogging posts can vary in length, but they’re typically shorter than vlogs.
Most bloggers write posts that are 500-900 words long, while vloggers usually try to pack their videos with as much information as possible. This is why vlogs are usually shorter than blog posts.
Length of content: Vlogging is a very visual form of blogging, which is why many vloggers will choose to record themselves speaking in front of a whiteboard or with a graph in the background. This allows viewers to see what they’re writing on the whiteboard as they’re recording. Blogging, however, is a less visual format.
Platform: Blogging hosting platforms WordPress, Blogger, and more, and Vlogging hosting platforms YouTube, Instagram, and more.
Audience: Blogs are mainly read by people, while vlogs are mainly watched by people.
Visibility: Blogs are visible in search engine results and on social media, while vlogs are visible in the YouTube search results and on the YouTube platform.
This means that blogging is a way to create content that is visible to search engine users and on social media, whereas vlogging is a way to create content that is visible to YouTube users and on the YouTube platform.
Blogging Pros. and Cons.
Blogging Pros.
- Strong Written Appeal
- Generates More Referrals
- Great for SEO
- More Resilient
- More Targetable
- Engages Readers and Builds Trust
- Easy to Create Content
Blogging Cons.
- Takes Time to Build Readers
- Difficult to Create Content
- Difficult to Get Readers
- You Can’t Control the Visual Appeal
- Less Interactive
- Less Authentic
Vlogging Pros. and Cons.
Vlogging Pros
- Strong Visual Appeal
- Easy to Create Content
- More Interactive
- Authentic
- Highly Adaptable
- Builds a Loyal Audience
Vlogging Cons.
- Readers Aren’t Always Visual
- You Can’t Control the Timing
- Time-Consuming
- Harder to Track Conversions
- Finding Your Voice
How to Decide Which Is Right for your Business?
If you’re thinking about creating content, you may be wondering which type of blogging is best for your business. Luckily, there are some factors that can help you decide.
Target audience: If you’re looking to create content centered around teaching people how to do something, vlogging may be the best option for you. If you want to teach your audience a specific skill, vlogging may be the best option for you.
Experience: If you’ve never written a blog before and you want to start, blogging may be the best option for you. If you’re comfortable with video and you have the equipment to record yourself, vlogging may be the best option for you.
Why Should You Start Blogging?
Blogging has a lot of benefits for businesses, including increasing brand awareness and search engine optimization (SEO). Not only will blogging allow you to create compelling, original content that you can use to attract new visitors to your website, but it can also help you rank higher on search engines like Google.
As an online marketer, blogging is a great way to reach out to potential customers and drive new leads to your website. It also allows you to create a personal connection with your audience on a more emotional level.
What’s more, blogging is relatively easy to get started with and it doesn’t cost anything to set up a blog.
Which is better for your marketing strategy?
There are certainly benefits to blogging, but there are also advantages to vlogging. Ultimately, it all comes down to what type of content you want to create, what best resonates with your audience, and what is most feasible for your business.
If you’re still not sure which is best for your marketing strategy, consider these factors:
– What is your marketing goal?
– What type of content do you want to create?
– How does each type of content help you achieve your goal?
– What are your company’s strengths?
When you consider these factors, you’ll be able to determine which type of content best suits your marketing strategy.
Conclusion
As we’ve discussed above, blogging and vlogging are two different forms of media. They’re both great ways to build a following and drive traffic to your website. If you’re not sure whether you should start blogging or vlogging, you should consider the benefits of each and decide which method is best for your business.
Blogging has been around longer and is a more established form of online content. It allows you to publish written content on a regular basis, and you can also create interactive posts where readers can leave comments. Vlogging is a social-oriented form of content that is meant to be watched and shared, not read.