6 Tips To Boost Your Social Media Optimization
Social media is a great way to reach a wider audience and build up your business. Whether you’re just starting out or have been using social media for years, there are always new tips and tricks that can help. Here are some of the most effective ways to boost your social media optimization.
Make Your Content Shareable
It’s important to write your content and posts that are shareable so that your target audience can easily share and talk about your content. Making sure your content is easy to share, share, and share again is a must for social media marketers. It’s easy to post a series of quick social media posts with links that are easy to understand and that will perform well. You can try to educate your audience about how to use your product or tell a bit of a story in a series of tweets. But make sure you put some of your key content out there so your audience can take action!
Write Longer Content
If you’re going to write about something that people may have questions about, you have to make sure that you have enough material to back up your claims. In a perfect world, you’d spend an entire day just writing up your ideas. But since that’s not realistic, focus on making your ideas easy to understand by giving context about the content.
Create a CTA for Social Interaction
One of the best ways to boost your social media optimization is to create a CTA or Call to Action. A CTA is a button or tag that tells users what they can do next. It’s designed to keep users scrolling or visiting your social media page. Without some form of a call to action, no one is going to click. Create a clear CTA, whether it be to buy the item in your email marketing campaign, or download a specific PDF. A strong CTA will send someone in the right direction and open a door for more engagement.
Create A Social Following
You might be tempted to limit your audience to “important” people, but it’s always best to make sure you’re engaging with the entire audience of your social media page. For example, you can offer to share a post with your followers or ask them to like, comment or share. It’s even better if you can offer exclusive content or offers to those who take action.
Make It Easy to Share
Use social media buttons or the “share” button on your website to drive traffic to your social media pages.
Use Customized Image Titles and Images
The first thing people see in the image. You’ll want it to pop and show off what you offer. Use your title in a very unique way. Take a look at this example:
As you can see, they’re using fun, colorful imagery that pops. This is the perfect example of a personalized title. You don’t want your CTA to be generic, but rather speak to your target audience.
Update Your Website
People will often visit your website while looking for your social media profiles.
Engage With Followers
One of the most effective things you can do is engage with your followers. They are already invested in your brand, so it doesn’t take a lot to show your thanks to them. This is especially important in a community where everyone is familiar with each other. Some of the best ways to respond are with emojis or thank you posts. You can also start live video events in which you answer questions.
Be More Regular
It’s also a good idea to make sure you post something to your social media accounts every day. This will help you create a consistent brand and keep your followers excited about the messages you put out. It’s also a good way to share relevant information. But don’t force yourself to post on a schedule. Wait for some opportunities to arise so you can make the most of them.
Be Original, Don’t Copy
One of the most common mistakes people make when building up a social media audience is to copy other companies. People love a good brand story, so if you’re building your brand on great storytelling, you’ll find people will be more inclined to buy from you. It doesn’t have to be a knock-off though. A successful Facebook page copycat page can boost its traffic, but when people see the copycat account itself, they don’t buy it because it doesn’t stand out.
Be Accurate
You’ll have to meet your deadlines to build a strong following on social media, so make sure that what you’re putting out is accurate. One of the biggest mistakes people make is to make up a story about how something happened. Never post anything about your business that you wouldn’t be willing to put up in public.
Use Hashtags Effectively
Hashtags have become a standard on social media, and they can really boost your chances of getting found. In a way, they’re almost an added feature to your Facebook page. Simply click on the hashtag box next to a tweet and you’ll be taken to a page with all of the tweets about that particular topic.
Create A Content Calendar
Content is king in today’s market, and social media is great for getting people involved. A content calendar is a great way to keep your posts organized and to plan when to post new material. Take the time to think through your most popular posts so you can incorporate those more often in the future. If your audience enjoys the content, they’re more likely to engage with your brand.
Focus on Quality Over Quantity
Creating hundreds of posts and memes is great but not nearly as effective as just posting a few quality posts on a regular basis. Focus on creating quality posts and use a variety of resources to create captivating content.
Advertise for Your Brand and Value Proposition
Instead of focusing on marketing to the masses, look for those who are likely to be interested in your brand. Reach out to the media and public relations departments at companies that are already known in your industry.
Run Reports on Where Your Customers Are
By running these reports, you can adjust your strategy accordingly.
Conclusion: Social media optimization is a topic that has received significant attention over the past few years. Social media optimization is a complex process that requires time and energy. With the right approach, however, you can increase your visibility and engagement on social media sites, which will lead to more followers and better results for your business.
Now, with so many businesses putting their social media presence at the top of their priority list, it’s important to understand how you can boost your social media optimization efforts. Here are 6 tips to boost your SMO today!