Copywriting Vs. Content Writing: What’s the Difference?

When you think of content writers, you probably think of people who write blog posts, sponsored content, and other types of written content. However, while many content writers also double as copywriters, these two job titles are actually quite different.
With so many job titles in the world of writing often appearing to be interchangeable, it’s easy to get confused about what sets them apart. While both copywriters and content writers craft words for a living, it’s the subtle differences that separate one from the other. This article will take a look at each profession and explore how they differ from one another.

What is Copywriting?

Copywriting is the art of crafting sales-driving content. It is the process of coming up with ideas, researching and organizing information, and then putting that all into words, typically in the form of advertisements.

Copywriters are responsible for crafting the words that are used in advertisements to convince people to buy a product or service. This includes everything from the creative, to the technical aspects of the copy.

Copywriters can work for a variety of industries, including but not limited to health care, food and beverages, financial, travel and tourism, technology, and real estate. Whether it’s an ad that appears on a billboard, a commercial on TV or radio, or a blurb on the side of a bus, all of these advertisements were written by a copywriter.

What is Content Writing?

Content writing is the process of creating written content for various platforms, such as websites, blogs, ebooks, and more. The purpose of content writing is to provide useful and relevant information in order to engage and inspire your audience.

Content writers are responsible for creating and managing the written material on your website, social media channels, and other online marketing tools. Your content could be a blog post, an eBook, a white paper, or any other type of content marketing material.

Depending on the industry, content writers may also be called ghostwriters. In this case, they would be commissioned to write content for another person, such as an autobiography or a book manuscript.

Key Differences Between Copywriting and Content Writing

While there is overlap between the two professions, there are some key differences between copywriting and content writing. A few of these key differences include:

Copywriting is typically found in advertisements, radio or TV commercials, and billboards.

Content writing can be found anywhere on the Internet, including websites, blog posts, and social media posts.

Another key difference:

Audience: When creating sales-focused content, the target audience is the buyer. When creating written content, the target audience is the reader.

Focus: Copywriting is focused on selling a product or service, while content writing is focused on educating your audience.

Scheduling: Copywriting has a stronger focus on immediate results. Copywriting is often done on an as-needed basis. Content writing, on the other hand, is more consistent and scheduled.

Purpose: The purposes behind copywriting and content writing are a bit different. Copywriting is focused on selling a product or service. Content writing, however, is focused on educating, inspiring, building trust, and ultimately driving sales.

Medium: When it comes to medium, copywriting is often geared toward visual mediums like print, video, and audio. Content writing, on the other hand, is primarily geared towards written mediums.

Topic: While both copywriting and content writing are focused on sales, copywriting is geared towards selling a product or service. Content writing, on the other hand, is geared towards sharing information.

Tone: Copywriting is often written with a strong, direct, and persuasive tone. Content writing, on the other hand, has a more relaxed, informative, and inspiring tone.

Who Can Be a Copywriter?

Copywriters must be able to brainstorm fresh and creative ideas. They must also be able to organize their thoughts and research to create compelling content that will get people to buy their product.

Copywriters must be creative and thrive in a fast-paced environment where they must produce content on a consistent basis.

To succeed as a copywriter, you should have a background in marketing, be able to create catchy and compelling headlines, and have a strong understanding of the consumer buying journey.

Who Can Be a Content Writer?

Content writers have the ability to research topics, create original and informative content, and then organize that information into an easy-to-read format. Generally, content writers will specialize in one or two topics.

For example, a content writer who focuses on health and fitness may create blog posts about nutrition, exercises, and healthy lifestyle tips. You don’t necessarily need a marketing degree to write content.

If you are able to come up with creative and unique ideas, you have the potential to become a great content writer.

When to Use Copywriting

Copywriting is great for creating sales-driving advertisements and sales pitches. You can use copywriting in billboards, radio or TV commercials, and many other types of advertisements.

If you’re looking to sell a product or get your audience to sign up for a service, using copywriting is a fantastic option.

Generally, you should use copywriting for any advertisement that doesn’t have a call to action.

Copywriting is focused on getting people interested in your product or service and making them want to buy it.

When to Use Content Writing

When you create educational and informative content, you’re writing blog posts, eBooks, and white papers. These are all great ways to engage and inspire your audience.

You can use content writing for blog posts that are relevant to your niche. You can also use content writing to create an ebook that is related to your field or write a white paper that offers helpful tips and tricks to your audience.

You can use content writing on your website, social media channels, and other online marketing tools.

Is a Content writer also a copywriter?

Yes, but only to a certain extent. While a content writer can also craft copy for advertisements, emails, and other promotional materials, a copywriter can also write blog posts and articles.

While content writers can write blog posts and articles, they won’t be nearly as effective as copywriting because they lack the persuasive nature needed to generate sales. In other words, copywriting is the best way to promote a product or service online.

Blog posts, however, are best used to build an audience. They can certainly help you generate sales, but they’re not as effective as copywriting.

Can a content writer write an SEO copy?

Yes, but again, only to a certain extent. While content writers can write SEO-friendly blog posts or articles, they may not be able to craft compelling product descriptions or advertisements.

A copywriter, on the other hand, can also write SEO-friendly content. However, they’re better suited to the task because they’re trained to craft persuasive copy that encourages customers to buy.

While a content writer may be able to craft compelling product descriptions and advertisements, the copywriter will more likely be successful because they excel at persuasive writing.

Final Words

Copywriting and content writing are both great ways to get your audience interested in your product or service. When it comes down to it, both of these careers are about creating compelling content that gets people to take action.

Whether you’re crafting advertisements for a billboard, creating TV commercials, or writing blog posts, copywriting and content writing are two great options if you want to make a living from writing.

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