It has already been said that the future of marketing is digital and it is no surprise that most businesses are shifting to this new trend. With the rise of social media, content marketing, influencer marketing, and artificial intelligence, there will be many changes coming in the near future. Here are 35 digital marketing trends that you should know about before they become mainstream.
With digital marketing, it’s important to keep up with the latest trends. This is because they will have a big impact on your business, and you never know when one of these trends will jumpstart an idea for your next product or service. These 35 digital marketing trends are sure to be in full swing in 2022.
Do you want to know how to get ahead of the competition? Well, this post will help you do that! Here are some things that you might need to consider for your business if you want to be ahead of the game.
The Future of Digital Marketing
The future of digital marketing is not just about increasing your profits. It’s also about improving and personalizing the customer experience. In fact, 84 percent of marketers say they are interested in allocating more budget to improve the consumer experience this year.
One reason why these 35 digital marketing trends might be important is that they will help you achieve a better customer experience.
1. More featured snippets
When you search for things on Google, it’s easy to get lost in all the results. One of the best ways to avoid clutter is by using featured snippets. These are short summaries of the page that appears before your original search result. It’s a way for Google to help you quickly identify useful information about the page that you just searched for.
The benefit of this feature is two-fold: it decreases your time-on-site and increases user engagement with the content on your website. This is because people are more likely to click through if they see something visually appealing than if they see text only.
2. Image search
People are more likely to click through when they see something visually appealing than if they see text only. This is because people want to see a photo of your product or service before buying it. In fact, research shows that 42 percent of people prefer videos over photos and text. Because of this, you need to optimize your images for search engines like Google and Bing in order to boost your conversion rates.
You should also consider optimizing your images for social media platforms like Facebook, Instagram, Snapchat, and Pinterest so that you can get your customers to engage with your brand more often. By spending time on image optimization, you will be able to reach a bigger audience more efficiently.
3. Voice search
Voice search is a digital marketing trend that will have a big impact on the marketing industry. More and more people are using voice search in the future, and it’s predicted that this trend will continue to grow in 2022. You need to figure out what you can do with voice search, so start thinking about how your business could be used with this technology. The best way to get started is by implementing an SEO strategy.
4. Verified Google local listings
If you have a brick-and-mortar store, you know that people who search for locations will often find your business on Google Maps. But, when it comes to digital marketing, this is not the case. As more and more people start using smartphones and online channels, they are turning to Google first when they want to find something. So, if you want to be seen in digital marketing terms, you should make sure that your website shows up on Google’s local search results. By making sure that your website shows up in these searches, you can draw traffic from local searches and boost conversions from those searchers.
5. Interactive marketing
The rise of the digital age has had a profound effect on our society. It’s also changed how we interact with brands and products. With the invention of social media networks like Facebook, Instagram, and Twitter, people are more apt to connect with businesses they love online than in person.
In addition to being able to talk to these brands through social media, people can now buy products and services through these networks as well! Integrating these tools into your marketing plan will help companies get ahead of their competitors.
6. Interactive ad formats
This trend is expected to increase in the next few years. Interactive ad formats allow you to communicate with your customers and provide a new way for them to interact with your brand’s messaging. These formats could include videos, motion graphics, quizzes, and games.
It’s vital that your business has a strategy up its sleeve when it comes to interactive ads. You might not be able to anticipate what types of interactive ads you need to produce or how often you will need to produce them.
You should also consider the potential audience for each interactive ad format before you decide on which one to use. You might want to choose one type of interactive ad that appeals specifically to a different market than those targeted through your other traditional marketing efforts.
7. Influencers continue to grow
According to a recent report, influencers are expected to reach $15 billion in 2019. This number will continue to grow as they play an important role in the digital marketing world. As of now, this trend is making a major impact on social media advertising.
Companies have realized that influencer marketing is more effective than celebrity marketing. It’s pretty simple: if you can get an influencer endorsement for your product/service, people are more likely to purchase it than if you had an endorsement from someone who isn’t widely known. This trend will continue to grow in the future.
8. Messaging apps
Messaging apps are the newest and hottest digital marketing trends.
Today, people rely heavily on messaging apps like Facebook Messenger, WhatsApp, and Snapchat.
As these messaging apps become more popular, marketers need to get ahead of the game with their own messaging apps.
Instagram has a huge following and is already a major platform for digital marketing. If you want to create your very own brand on Instagram, check out this article for some tips!
This post also discusses why chatbots are becoming incredibly popular in 2022.
9. Shoppable posts
In 2022, it’s possible that most of the content you see on your social media platforms will be shoppable. It’s predicted that by 2022, 50 percent of search engine queries will be related to shopping. This is because consumers are becoming more aware and conscious about where their money goes – and they want to know that what they buy has a purpose. By providing shoppable posts on your social platform, you can provide your followers with information about items that are relevant to them. This can help people make purchases without even thinking twice about the value of the post or the brand behind it.
10. Stories
Stories have become a popular way of capturing attention on social media. In fact, 83 percent of content marketers are using stories in their social media marketing strategy. You’re probably thinking that this is just another trend, but consumers are responding well to them. The reason why stories are so effective is that they can communicate complex ideas in an easy-to-understand manner.
For example, if you sell custom-designed clothes for dogs, capturing the attention of dog owners with a story about a sad dog could go a long way. This type of story could provide insight into the importance of designing clothes for different types of dogs and how it can affect the owner’s relationship with their pet. Furthermore, it would also be a great way to show that your business cares about customer service and wants your clients happy–and it will also help you stand out from your competitors.
11. Social Media Automation
If you’re not using automation software, you’re missing out on several opportunities for reaching new customers through social media marketing. The automation software allows companies to create and maintain campaigns that reach their audiences across multiple channels at once, so it can guarantee greater results than individual manual advertising methods.
However, if your business doesn’t use automation software, then it’s likely that your social media efforts are falling short of achieving your goals for brand recognition and revenue generation–or worse, may have even lost money for your business.
12. Content Marketing
It’s no secret that content marketing has become a hot topic in digital marketing strategies. In fact, 92 percent of marketers say content marketing is an effective approach for generating revenue or brand awareness.
13. Social Media Advertising
With this trend, you can expect to see more targeted ads on social media platforms such as Facebook and Instagram come 2022. This means that advertisers will be able to target specific demographics by geography or preferences in order to increase engagement with consumers who are most likely to convert into buyers/clients/fans/follow.
14. Progressive web apps
This trend is widely talked about, and it’s one that you should definitely keep your eye on. Progressive web apps are more like desktop applications than traditional websites. This means you can use them with ease.
In the past, it wasn’t a good idea to build a progressive web app because they weren’t mobile-optimized. However, that’s not the case anymore! Progressive web apps are now built to be compatible with every device: desktops, laptops, tablets, and mobile phones!
Furthermore, progressive web apps automatically update themselves when new features or content is added. This is a huge advantage for businesses because it keeps the experience fresh and updated for users.
How does this affect you? You’ll want to focus on building your own progressive web app if you want to stay ahead of the game in 2022.
15. Video marketing
Video marketing is a powerful and cost-effective way to market your brand. In fact, videos are now the number one content type on social media, according to HubSpot. Since they’re so popular, it’s important that you have a strategy in place for this trend.
Social video marketing is a good way to get started with video marketing. Find out what your company’s customers want and make videos that appeal to them. It will help improve your company’s conversion rates and retention rates by making it easier for people to find you on YouTube. Additionally, this will increase your reach on social media sites like Instagram, Facebook, and Twitter.
One of the most powerful ways to use video marketing is through influencer outreach campaigns. It might seem like an intimidating process at first but it doesn’t have to be! Look up different influencers who are relevant in your industry as well as their follower bases and contact them directly. You should also include a link back to your website when promoting your product or service online.
16. Chatbots
Chatbots are super popular right now, and they’ll continue to be popular in the future. There are already over 140 million registered chatbots on Facebook Messenger, so why not get ahead of the game? If you want to be able to market your business through a chatbot in 2022, now is the time to start planning what that would look like.
17. Automated marketing
In the future, marketing will be automated through artificial intelligence (AI) and machine learning.
Artificial intelligence software is already in use for many industries, like healthcare and finance. It’s not too far-fetched to think that eventually, AI can do a lot of the work for marketers. With automation, you’ll be able to market at scale without having to worry about the complex nature of digital marketing.
But before you get too excited about AI automation, it is important to note that this technology is still relatively new.
If you want to make sure your business stays ahead of the curve on AI automation, it may be best to keep up with current developments in order to stay ahead of the game.
18. Personalized content
With personalized content, you can create content that targets your specific audience. This allows for more targeted marketing and a better chance of getting in front of the people who will be interested in your product or service. Who wouldn’t want to be ahead of the game?
19. RankBrain
This is a trend that is sure to be in full swing in 2022. With RankBrain, it’s possible to give your SEO strategy a better boost by identifying keywords that would have otherwise gone unnoticed.
So, what is RankBrain? It’s an algorithm that is used to search for the most relevant results for your query when you type it into Google Search. This new algorithm was introduced in 2015, and since its introduction, the main goal of this algorithm has been to provide more relevant content for users.
So far, it has been successful in doing so because many people are searching for the same thing (example: “best apps for making money”). However, with more websites using AI as a marketing tool, this trend will be even bigger in 2022.
20. AR and VR
AR and VR have been around for a while, but they are still really popular and they’re only going to get more so. AR will have a major impact on the future of marketing, as companies like Samsung have already figured out. Companies that focus on this type of marketing will be ahead of the game in 2022.
21. AI in digital marketing
Artificial intelligence is quickly becoming the most valuable tool in digital marketing. AI is already being used to analyze the data that marketers have collected and learn from the customer’s input. Artificial intelligence is also being used to create personalized content for a specific consumer base. These are some of the many ways that artificial intelligence can be used in digital marketing.
One trend that will impact your business greatly if you decide to get ahead of the game is artificial intelligence in digital marketing. Artificial intelligence will likely become more prevalent in digital marketing as businesses continue to make it easier for consumers to use the technology. As a result, there will be a rise of AI-powered companies who use their technology to better market themselves and their products and services.
22. Gamification
Gamification is a technique that adds game-like elements to non-game contexts. These can range from social media platforms (such as Facebook or Instagram) to professional training and simulation environments. Gamification is widely seen as a marketing technique; it has been used in business to make employees more engaged, increase productivity, and improve customer service.
There are two main types of gamification: extrinsic and intrinsic.
Extrinsic gamification uses rewards or incentives to encourage people to participate in the activity more often. This type of gamification is typically about performance-based achievement tracking for goals like weight loss or sports competitions.
Intrinsic gamification uses the game-like elements of the activity itself as motivation for participants to complete the goal or task. The tasks themselves may not be performance-based, but they still require some level of engagement from participants in order to complete them; this engagement could be achieved through social interaction with other players or by progressing through levels of skill in a game environment.
23. SEO King of Digital Marketing
Search engine optimization (SEO) is a crucial aspect of digital marketing. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.
24. Personalization
One of the most important trends to implement in your digital marketing strategy is personalization. It’s no secret that people are increasingly being influenced by what they see on social media, celebrity endorsements, TV ads, etc. You need to be able to target your audience with tailored messages.
Use this information to craft a personalized message for each person you want to contact. Not only will this help you stand out and get your business the attention it deserves, but it will also help you build stronger relationships with your customers.
25. YouTube Shorts
This is one of the most important trends for startups and small businesses. Video marketing has a high return on investment and it’s also an easy way to reach a wider audience.
YouTube Shorts are videos that are typically between 15-30 seconds in length and are created by brands, genres, or topics. This makes them perfect for social media marketing campaigns too.
The next big thing?
YouTubers!
There will be more YouTubers in the future. This trend will likely be popular because it provides creators with an opportunity to reach a wider audience while still being able to use their personalities to market themselves.
Instead of spending money on traditional marketing methods, you can spend your money on YouTube Shorts instead!
26. Instagram Reels
You’ve probably seen the Instagram reels that brands have been posting to their marketing channels. It’s one of the most popular ways for brands to interact with customers. You can see a brand’s social media posts, pictures, and videos all in one place. These are great tools if you want to stay up-to-date on what your brand is doing without having to check out multiple social media profiles.
27. WhatsApp Marketing
One of the most recent trends in WhatsApp marketing. A lot of people use this as their primary social media platform, so it’s important to be on there. What are some ways that you can promote your business on WhatsApp?
– Create a WhatsApp group with your target audience and get them to follow you
– Share content that they will find interesting
28. Quora Marketing
In a world where everyone has access to information, one of the most important things you can do is figure out how to get your message in front of people. One way to do this is through Quora marketing. With this marketing strategy, you build a profile on Quora so that people will be able to find what it is you’re offering and what it’s about. When people search for your profile, they’ll see all of the relevant questions and answers that you’ve posted on Quora, which will help them get an idea of who you are and what it is you offer.
Building a profile on Quora gives your business visibility as well as credibility. It also ensures that people will know if they should trust your products or services or not.
29. Personalised Remarketing
Personalised remarketing is the use of a remarketing list to advertise to website visitors who have previously visited your website. With this method, you can change the messaging depending on what the visitor saw on your website. For example, if they saw a social media ad or an e-mail newsletter, they would get a different message than if they saw a search ad.
This digital marketing trend will also help you target users who are more likely to buy your product or service in the future. The more time that these users spend on your website, the more likely they are to be interested in buying your product or service in the future.
30. People Also Ask
In order to get ahead of the competition, you need to understand what is going on in digital marketing. If you keep up with the latest trends, you can ensure that your business will have a competitive edge over other companies.
31. Browser Push Notifications
Browser push notifications are a new way for people to interact with your website. With browser push notifications, people can opt-in to receive notifications when there is something on your website that they might be interested in. They get notified via the notification toolbar at the top of your browser and can easily click-through without leaving their current session.
Browser push notifications take advantage of the context of what a person is doing on their computer or mobile device. For example, if you have a product that has just been added to your website, browser push notifications will let people know about it without them having to leave their current session. This is helpful because people will be more likely to engage with products that they see on their screens while browsing through different websites.
32. Personalized SMS Marketing
In the coming years, personalized SMS marketing is expected to be one of the most popular digital marketing trends. As you can imagine, this trend will help you target specific demographics for your business and it will allow you to create more effective ads.
This trend is likely to increase in popularity as people become more comfortable with text marketing. Today, most consumers aren’t used to text messages from brands they don’t know or trust. With time, this will change and people will be more likely to respond positively to texts.
Another benefit of personalized SMS marketing is that it allows brands to have a closer relationship with their customers. There are many benefits, but in particular, consumers find texting personal because they feel like they’re talking directly with someone who cares about them rather than just receiving a generic message from a brand.
33. Personalized Pop-Ups
Personalized pop-ups are a popular trend right now. They can be targeted at a specific audience and provide personalized content in exchange for your personal information. If you’re not interested in the content, you can also opt-out of it. There are many companies that offer these types of pop-ups, so it is important to do some research before signing up with one.
The benefits of personalized pop-ups are clear – they can help increase conversions and engagement, which means more leads for your business! You don’t want to miss out on this trend by not being aware of what’s coming next in 2022!
34. Omnichannel Marketing
As the term suggests, omnichannel marketing is about using online channels to reach your customers with various types of content. This is a trend that’s been on the rise in recent years.
This trend also includes social media’s role in digital marketing strategies. A lot of companies are shifting their focus from “push” strategies to more “pull” strategies. This means that your company will be reaching out to your audience through their preferred channels.
That way, you can build engagement and trust with them before pitching them your product or service. Another advantage of this strategy is that it helps you get people who might not be familiar with your brand on board with you by giving them a taste of what they’ll experience when they buy from you.
35. Google Ads Smart Bidding
Smart bidding will be one of the most important digital marketing trends in 2022. If you don’t know what this is, it’s a machine-learning algorithm that can automatically optimize your bids for better results. This allows you to save time and money by only paying when your ad gets clicked on.
It also helps you measure the effectiveness of different campaigns. For example, if your data tells you that some ads generate more clicks on weekends than others, then you can adjust your bids accordingly. Smart bidding will help ensure that everyone is working towards the best possible results in the most efficient way possible.
Conclusion
The digital marketing industry is changing very fast. In order to stay relevant and competitive, you need to keep up with the latest trends. Here are my 35 digital marketing trends in 2022.