In the eCommerce industry, eCommerce email marketing is a powerful way to make sales and grow your audience. In fact, 68% of customers who have been shown an email newsletter to a website subsequently purchase something from that site. This form of marketing is affordable and effective for all types of businesses.
If you want to increase the sales of your eCommerce store without spending any amount on the marketing platform. Whom do you probably control?
In this article, we will show you how you can use email marketing to increase your eCommerce store sales
What is eCommerce email marketing?
E-commerce email marketing is an email marketing strategy designed to increase e-commerce sales for an e-commerce business.
This is a kind of message that is sent via email to the entire email list, this email list includes all customers who have previously purchased your products/services, or subscribed to the newsletter available on your website, In which presents you the latest offers, new products launch, and updates when the products price change.
Email is the most effective way to drive online sales and more and more marketers are using email as a key component of their marketing campaigns.
The goal of an eCommerce email marketing campaign is to get people to take some form of action, whether it’s visiting your website, exploring your products, or purchasing something. At the core of any successful eCommerce, the email marketing campaign is a well-planned email strategy that will give you maximum ROI (return on investment).
There are some examples of using email marketing to boost eCommerce sales such as:
- New products launch and offer campaign.
- Send special coupon codes to email subscribers.
- season offer and coupon code update to the customer.
- cross-selling in newsletters and recommending complementary products.
- Sending transactional emails such as shipping and order confirmation to customers.
Types of eCommerce email marketing campaigns
here are listed two types of marketing emails:
1. Transactional emails
Transactional emails are very important to maintaining customer relationships. They contain vital information about the order and are sent automatically after an eCommerce transaction. These types of emails also have a higher open rate than other forms of email marketing, and they do not include a thank-you page. These emails are not sent to customers after completing a transaction. They are sent automatically after an eCommerce transaction has taken place.
These are functions of transactional emails:
- Order confirmation emails
- Shipping information emails
- Subscription confirmations emails
- customer satisfaction survey emails
Promotional emails
Promotional campaigns are a great way to increase revenue and keep in contact with your subscribers. If you’re a sock company, Valentine’s Day and Christmas are great holidays to celebrate with your audience. The best way to stay connected to your target audience is to send relevant emails to them on a regular basis. Then, you can send personalized emails to your list and engage with them through those emails. The benefits of personalization are many, and it can increase open rates, clicks, and conversions.
Including:
- Special offer
- festival offer and discount code
- Seasonal deals emails
- New products launched emails
- Content update
A good eCommerce email marketing strategy should include transactional emails and promotional emails. Transactional emails are sent when a customer makes a purchase or subscribes to an email list. While promotional emails are often used to inform customers about new products, and services, transactional emails are primarily used to keep in touch with the customer. The three types of the email should be linked together for a successful eCommerce email marketing campaign.
Conclusion: Email marketing is an effective way to build your brand and generate sales. Ecommerce email marketing allows you to directly communicate with your customers via email, offering them special offers and discounts that are unique to them. One of the best ways to improve your eCommerce email marketing efforts is through creating segmented lists so you can tailor each message sent out appropriately based on customer interests or behavior.