What is the difference between Facebook ads vs Google ads?
Nowadays everyone is using the internet. With the use of the internet, our work has started getting easier. Billion people are using Google to solve their problems. Also, with the use of social media, we can reach our customers in a short time, which is helping our business grow. Just like people choose Google in search engines, Facebook is also used more and more in social media. For this reason, we prefer Google and Facebook first, so that we can get immediate results.
So we choose both Facebook Ads and Google Ads to grow our business
Before we know What is the difference between Google ads and Facebook ads? For this, we first need to know about these two platforms
What is Facebook Ads?
Advertising Industries gives a lot of importance to social media advertising on the internet because it is very cheap and soon you can reach your audience.
For this, Facebook has also upgraded its advertising platform to a great extent and now anyone can find their audience with the Facebook advertisement.
Facebook gives you the option of advanced targeting with ads so that you can target deeply like- Interest, demography, gender, age group, language, location (country, states, city, and via pin code), and lots of targeting options available in Facebook ads.
Types of ads available on Facebook ads
- Lead ads
- Video ads
- multi-product ads (Carousel ads)
- Page post boost
- Link click ads
- Canvas ads
- Dynamic ads
- Collection ads
- Instant experience
- Slideshow Ads
- Offer ads
Facebook ads Objective
Currently, eleven types of objects available in Facebook ads
- Brand awareness
- Catalogue sales
- Store traffic
- App installs
- Video views
- Lead generation
What is Google Ads?
Google ads is a PPC (Pay-per-click) platform that provides paid ads, which Google shows ads on all its platforms such as Search page, Gmail YouTube, and other platforms.
Google has two more platforms, which we call Google Adsense and Admob, through which Google publisher’s website and app show its ads and Google also gets some revenue to the publisher.
Below is an example of a search page showing PPC ads.
The search page has links to two types, one paid and one organic.
Google provides display ads, search ads, shopping ads, video ads, and calls to action ads.
Google ads provide deeply targeting options for targeting and remarketing like Facebook ads, and Google Ads is run by targeting keywords.
A person running Google Ads has to add keywords related to his category and bid on the keywords how much to pay for a click.
Google Ads types
- Search Ads
- Display ads
- Shopping ads
- Video ads
- Universal ads
Facebook ads vs Google ads
The biggest difference between Google ads and Facebook ads is that Google ads target people who move by searching on Google, but Facebook ads are completely different from Google ads, Facebook ads works on user’s interests.
Both ads networks of Facebook and Google work differently, if you want to do brand awareness, then Facebook ads is perfect for you. Google is perfect for showcasing ads products and services.