Facebook Pixel How to Create Better Facebook Ads for More Conversions.
What is Facebook Pixel?
- 1 What is Facebook Pixel?
- 2 How does Facebook Pixel work?
- 3 How to install the Facebook Pixel on your website
- 4 How do I get a Facebook Pixel?
- 5 How many Facebook Pixels I can do?
Facebook pixel is a tracking code tag that helps you measure how effective your Facebook and Instagram advertising campaigns are by monitoring the actions people take on your website.
Facebook pixel is a code that tracks event actions on your website:
- Add to cart
- Time spend on your website
- Scroll depth
- Add payments methods
- and more
Facebook pixel helps you optimize your Facebook advertising and ensure that they are shown to the right targeting audience. By remarketing and retargeting your Facebook pixel, you can show ads to those who have visited your website, add to cart, add payment methods, and open a specific page.
Facebook pixel helps to better understand the ads, what action did people take after seeing ads. For example, the product has been purchased and add to cart, if people have add to cart your product and not buy, you can retarget people again with Facebook Pixel so that the product.
How does Facebook Pixel work?
The Facebook pixel work in five-steps:
Install the Facebook pixel
Generate Facebook pixels and adding pixel tracking code on your website.
After adding the tracking pixel code, Facebook will start receiving information about your site visitors. like where traffic is coming from, and which pages they visited, and demographics, location, etc
See if people view a specific product page on your website or add something to their shopping cart, or purchased the products, and other activities included.
Used the collected data from the Facebook pixel, and create Lookalike Audience, and Custom Audience, start the retargeting, and remarketing campaign, target the most relevant audience.
Measure conversion events to determine the best Facebook advertising strategy for your business.
How to install the Facebook Pixel on your website
The current Facebook pixel works similarly to the old custom audience pixel. Installing Facebook pixels on the website is very easy. And you have to install Facebook pixel code under the <head> of your website and before </head>. In short pixel code, you have to install between both head tag so that it appears on every page of your website.
First of all, if you have not yet created a pixel code, you must first create your pixel code. To create a pixel code you need to go to the event manager
Tap Connect Data Source.
Then select the Web as a data source.
Then Add pixel tracking code
Facebook provided three ways to add the Facebook Pixel to your website
- Use a partner integration (Shopify, WooCommerce, other partners), or tag manager
- Manually install the pixel code
- Email instructions to a developer
Choose integration methods to install pixel code
Add the Facebook Pixel code to your website manually
The pixel code should be displayed on every page of your website. The best place to install pixel code is in the global header of your website. Look for <head> </head> in your website’s code and add your Facebook pixel code after <head> and before </head> in the middle of the header code.
Install the Facebook Pixel code to your website via developer
If you have a web developer who has created or manages your site, you can also email pixel code and instructions to install the Pixel Code from Facebook. you can select Email instructions to developer options.
Once installed the code, you can use the Facebook Pixel Helper extension and make sure that it is working properly. after you’ve verified that it’s working.
Start creating your own Custom Audiences and custom conversions to start advertising on Facebook.
How do I get a Facebook Pixel?
You can create a Facebook pixel code by following these ten steps:
- Log in your Facebook account, go to Facebook Business page.
- Go to Event Manager in your Ads Manager account.
- Tap to Connect Data Source (Web)
- Select Facebook pixel and tap Connect.
- Enter your pixel code Name
- Add your Business website URL
- Click Continue.
- Choose integration methods and integrated pixel code
- Go to data Source and click Test events
- Enter your website URL and click Open Website
After the website opens. Then you have to go to different pages of the website, after that you will check the activity back in the event manager. In the event manager, you will see the activity of the page you have visited.
How many Facebook Pixels I can do?
You can make up to 100-pixel code in your Business Manager account. But unless you have different websites with different audiences, you don’t need many Facebook pixels.
You want to improve your local SEO and increase search engine visibility: Check Now