What is localized SEO and how to improve localized SEO?
- 1 What is localized SEO and how to improve localized SEO?
- 2 What is localized SEO
- 3 Benefits of Local SEO
- 4 How to Improve Localized SEO
Many people ask me on social media platforms, how to improve localized SEO.
So today I thought that by writing an article on this subject, I will tell you “What is localized SEO and how to improve localized SEO”, after which you will be able to stand your business in your local areas.
According to BrightLocal 2019 Local Consumer Review Survey, 90% of consumers used the internet to find a local business and local shops in the last year, with 33% looking every day.
What is localized SEO
Localized SEO is a search engine optimization strategy that helps your business to appear in Google’s local search results.
Local SEO is the process of optimizing a website, which is optimized according to local search, the search takes place at a specific location in Google or other search engines, and based on the local search IP address and Geolocation, users see the result, if a searches SEO AGENCY or DIGITAL MARKETING AGENCY, the search engine will display the available AGENCY in its location.
Local Search Results Display on Google
Google displays local business in the search engine in 3 parts.
- Organic Search Results – Website
- Local Pack – Google My Business and Google Map
Benefits of Local SEO
How to Improve Localized SEO
There are some important points you need to optimize these points and rank in SERPs in local areas.
- Create Google My Business Profile
- Bing Places for Business
- Optimize Website for Mobile
- Get Regular Reviews from Happy Customers
- Optimize for Voice Search
- Use About us and Contact us page with Location
- Take Advantage of Local Search Engine
- Get High-Quality, Relevant Links
- Get Active On Social Media
Create Google My Business Profile
Google My Business is a free platform developed and managed by Google, With Google My Business you can manage your location on Google Maps and online reviews. If you have a local business, and local shop, you will want to register your business in Google My Business so that people can find your shop by searching in Google Maps and Google search results.
Make sure after registered your business on Google My Business, you will need to optimize the GMB profile.
Publish “Content Posts” to your Google My Business Profile
Bing Places for Business
Bing Places for Business and Google My Business is the same platform, Bing Places for Business managed and developed by Microsoft. It is completely free and helps display your business on Bing search result and Bing map.
You can sync Bing Place with Google My Business Profile or create your profile directly in Bing Place.
Get Regular Reviews from Happy Customers
You can ask your customer to write a good review that shows your Google My Business profile in search results, and positive reviews increase the chances of customers coming to local areas more.
If we look at the BrightLocal 2019 Local Consumer Review Survey, it shows that 82% of customers read online reviews for local businesses.
Optimize for Voice Search
Nowadays voice search queries are constantly increasing, and this will increase more in the coming years, so voice search is very important for localized SEO, because people are preferring to speak instead of searching to find the answer.
So you have to optimize the local SEO for voice search.
Use About us and Contact us page with Location
The About Us and Contact Us page is very important to your business, and if your business has multiple locations, the address and contact number for this location should be your contact page and the About Us page about your business.
Take Advantage of Local Search Engine
Local search engines such as Justdial, Indiamart, Asklaila, Yahoo Local, Metromela, glassdoor, and many more.
Local search engines not only provide your contact information but also help your local SEO.
The local search engine has given the option of contact information and website URL, then you have to enter the URL of your website as you will get backlinks from it.
Get High-Quality, Relevant Links
According to some SEO expert link signs, the second most important part of the local SEO is these links we call dofollow backlinks, and these backlinks point to your website.
You need high-quality and relevant links to rank local business on the search results page.
Get Active On Social Media
If you do not have a social media account, then first you need to create a social media account, because social media is an advantage for the local business.
Social media is a great platform for people touches with you.