Yesterday Microsoft announced to add four new business attributes in Microsoft advertising, business attribute – Asian-owned, Latin-owned, Women-owned, and Diabetic-friendly.
These four new business attributes will help millions of business owners help advertisers showcase their more selling points and values, the Microsoft company announced on Thursday.
These four new business features are combined with the 32 marketing objective business features that Microsoft introduced in September.
Here is the Microsoft advertising tweet:
#MicrosoftAdvertising added four new attributes to ad searches to improve inclusive marketing. 👉 https://t.co/R8cIS7kYqb #MSFTAds #MicrosoftAdvertising #PerformanceMarketing #MarketingWithPurpose
— Microsoft Advertising (@MSFTAdvertising) December 9, 2021
Four New Business Attributes
- Asian-owned
- Latin-owned
- Women-owned
- Diabetic-friendly
Microsoft is now offering four attribute categories, with a total of 36 features:
Attribute categories
- Accessibility
- Environmental
- Inclusion
- Community/Social responsibility
Total 36 features there in four attributes categories:
Accessibility
- Wheelchair accessible
- Visual assistance
- Hearing assistance
- Mobility assistance
- Touchless pickup
- No-contact delivery
- Web accessibility
Environmental
- Eco-friendly
- Carbon-neutral
- Sustainable
- Carbon-negative
Inclusion
- Diabetic-friendly
- Vegan
- LGBTQI+-friendly
- Unisex
- Allergy-friendly
- Pet-friendly
- Family-friendly
- Kosher
- Halal
- Alcohol-free
- Gluten-free
- Vegetarian
Community/Social responsibility
- Asian-owned
- Latin-owned
- Black-owned
- Women-owned
- LGBTQI+-owned
- Local business
- Small business
- Family-owned
- Minority-owned
- Non-profit
- Cruelty-free
- Supports a cure
- Supports disease research
Article source: Microsoft official blog.