Ranking Factors of App Store: Google Play vs. Apple App Store

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Ranking Factors of App Store: Google Play vs Apple Store

Ranking Factors of App Store: Google Play vs. Apple App Store

More than 5 million applications are available in the App Store, so if your app is not optimized then it is very difficult to get organic traffic to your application, So you need to optimize your app, optimizing the app is not difficult, but if you don’t know how to optimize, then this optimization task is difficult.

You can use the app store optimization tools to optimize your app. and you should know about the Ranking Factors of App Store, today we will fall on this topic and know which of the Factors of the App Store are included.

SEMrush

How do people find new apps?

According to Think with Google, 51% of people trust their family and friends. However, 48% of people search in the app store to find new apps, and 34% of people recommended them in the App Store.

How do people find new apps?
Image source: Think with Google

Note: Official statement not available from Google Play Store and Apple App Store about the ranking algorithm and how it works.

Ranking Factors of App Store

It is important for both mobile application developers and application publishers to display their applications in the top of the app store. After which there will be more organic traffic and Genuine downloads on the application.

In this article, we will learn about the main factors that are affecting the ranking of your app, if you already know these ranking factors, but still, your app is not at the top of the App Store, you should these ranking factors need to be optimized properly.

Ranking Factors of App Store
Ranking Factors of App Store: Google Play vs. Apple App Store source: App Radar

Google Play Store Ranking Factors

  • App Name, and App Title
  • App description
  • Rating and Reviews
  • SEO Backlinks
  • App Performance
  • Regular Updates
  • Publisher contact details, privacy policy page, and Website

Apple App Store Ranking Factors

  • App Name, App URL, and App Subtitle
  • Keyword field
  • SEO Backlinks
  • Rating and Reviews
  • Regular Update
  • Publisher contact details, privacy policy page, and Website

If we talk about the ranking factors of Google Play Store and Apple App Store, there is a lot of difference but there are some similarities.

How to Optimize App Store Ranging Factors

I’m going to show you how to optimize app store ranking factors, Follow these all steps giving below

#1. App Name, and App Title

Do you know that your app name has a big role, in your app store ranking, if your app’s name is optimized, then there is a higher chance to get into the top of the app store.

#1. App Name, and App Title
Google play store image source: Sooqkhayyat

You should use a strong keyword with your brand name in your app name, and write about the app and what are its benefits.

Keep in mind that keyword stuffing and irrelevant keywords are a bad idea, although it will get you more traffic for some time, this method will not be good for your app, as it can reduce the conversion rate in your app.

If you still do keywords stuffing, then your app can also be removed from the App Store.

App description

Just as app name is important ranking factors of app store, app description is also important ranking factors of app store, so properly optimize app description and use relevant keywords.

In-App Store, there are two types of app descriptions, one short and one long, maximum of 80 characters use in a short description for Google Play Store and a maximum of 250 characters use in a short description for Apple App Store, Long description write up to 4000 characters for Google Play Store, and 400 characters for Apple App Store.

- Search Engine Checklist

Rating and Reviews

Ratings are also one of the most important ranking factors of app store, as many people read reviews given by other people before downloading the app and then decide whether to download the app or not. If your app has received positive reviews, then users see that the app has received more reviews on which factor.

Rating and Reviews
Rating and Reviews Image Source: Google Chrome

The most important thing is that you should answer every review because many users also see how active you are on your app, and whether you are solving the problem of people or not.

SEO Backlinks

Backlinks are very important for a website and an app store optimization, because the more links you have to your app, the more chance people can find and download your app, and the more your app have backlinks, the more your app will rank in the app store, so you link to your website, social media channel, guest posting, app submission, quora, and etc.

- Search Engine Checklist

Thank You for reading this article…

I hope you enjoy reading this article Ranking Factors of App Store, if you are an app developer or an app publisher, then this article can be a game-changer for you, because in this article we have talked about the Most Ranking Factors of App Store Has shown, and if you implement these ranking factors in your app store, I sincerely hope that your app will appear in the top of the app store

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