What Are SERPs, and Why they are important for SEO

With the rise of Google and other search engines, it’s become more important than ever to understand what are Search Engine Results Pages (SERPs) are, how they work, and why they are important for SEO. In this full-length article, you will find out everything you need to know about SERPs.

This article will give you a simple, concise, and straightforward definition of search engine result pages and what they do. You’ll learn why they’re important to your website’s SEO and how to make them effective for your site’s return on investment!

What are SERPs?

SERP full form is the search engine result page.

Search Engine Results Pages are pages that show up when you search for a keyword on Google. The results of your search will show up in various SERPs, depending on what the search engine thinks is relevant to the keyword you searched. Companies can use a wide variety of tactics to improve their rankings in these SERPs and make sure they appear at the top of the list. Search Engine Results Pages (SERPs) are the lists of results that you see when searching for something on Google, Bing, Yahoo, or any other search engine.

When you type something on Google and the results that come, we call it SERPs.

What are SERPs?

There are a lot of SERPs results on google, which you can see on the first results page, but the two most important categories of SERPs are paid results and organic results.

What Are SERPs, and Why they are important for SEO

Paid results are the strategy of bidding on keywords of advertisers through Google Ads. The purpose of paid results is to show results to the target audience that advertisers target when they run ads.

Organic results are naturally earned, ranked by the webmaster of search engines, and accepting the latest algorithms of search engines.

Why are SERPs important for SEO?

SERPs are important for SEO because it is the only way that users can find your site. When users type in a keyword, they will see your site listed on their SERP which shows where you rank in relation to other businesses.

Search engine results pages (SERPs) are where you’re able to show up in the search engines and get traffic from search users. SERPs differ based on the search engine you are using, but in general, they exist as a result of how many people click on a particular website or rank for their particular keywords.

Types of Search Queries

There are three types of search queries which users use to find answers/directions, shop, or buy products.

  1. Navigational search queries
  2. Transactional search queries
  3. Informational search queries

Navigational search queries

A navigational search query is a type of keyword search that directs the visitor to a particular landing page. The question is asked in such a way as to direct the user to a specific result. This is done through multiple words, phrases, and titles.

Transactional search queries

Transactional search queries occur when someone searches with the intent of completing a transaction. These are generally used to determine which products or services are available and find out if they’re the right fit for what someone needs.

In contrast with non-transactional queries, transactional search queries are typically executed as a fast, low-friction route to achieving a goal of the searcher. Examples of transactional queries include: “How can I find my lost wallet?” and “How do I buy a pair of shoes?” In addition to being quick, transactional searches are often focused on specific, concise results that meet the needs of the searcher.

Informational search queries

Informational search queries are when searchers ask a question but do not have a specific result in mind. For example, searching for information about a musician might be informational because the searcher could be looking to find out more about their work or life.

Informational search queries are a type of search query that returns results based on information rather than just keywords.

What are the features of a SERP?

The SERP features are an intriguing and somewhat mysterious part of the Google algorithm. Despite numerous changes over time, these features have remained a constant within the search results themselves. Today we’ll take a look at what they are, how they work, and how you can use them to your advantage.

Here are the most common SERP features that you can find on Google:

  • Featured Snippet
  • Top Stories
  • Local Pack
  • Reviews
  • Sitelinks
  • Images
  • Twitter
  • Videos
  • Knowledge Panel
  • People Also Ask (Related Questions)
  • Google Flights Block
  • Hotel Pack
  • Job Listings

Paid SERP features

  • Google search ads
  • Google Shopping ads

Featured Snippet

Google SERP featured snippet is a special type of search result that Google displays for certain types of queries. It allows you to see a summary (in bold) of the information that Google has indexed about your web page. The gist of the snippet is displayed at the top in a box, and then below this is additional info from your page, often pulled from important parts of your page on which Google has more confidence.

Featured Snippet

Some common questions of featured snippets, Personalities, events, scientific facts, weather, sports, conversions, calculations, color picking, etc.

Top Stories

Google SERP Top Stories is a relatively new feature that has been added to Google search results, and it’s designed to display the most popular news articles from around the web on the topics of your search query.

Top Stories are determined by an algorithm that identifies news stories about big events or breaking news and ranks them based on their relevance. It also takes into account how many other websites are covering the story, and what social media conversations are taking place around each article.

Top Stories

Every day, millions of searchers click on the top news stories that show up in their search results. It’s an important way to reach people who are already interested in what you have to say.

Local Pack

The Local Pack is a set of three to five boxes that display information about businesses in your area, such as store locations, hours, phone numbers, and websites.

A local pack appears in the SERPs when a query includes local service, or geographic names like “coffee shops in Mumbai,” “best pizza near me,” “supermarket nearby,” etc., and includes information about your current location. Closer results will be included.

Local Pack

The local pack also contains the shop name, review, address, delivery information, and direction maps, which you can see in the image above.

Reviews

Reviews, a feature called “review snippets,” allows Google to pull reviews from sites it believes are relevant to a user’s search query. These snippets appear just below the title and description, which is accompanied by a yellow image.

Reviews

In the above image, you can see that we had searched on google for homemade burger recipes, in which Google has shown many review sites on the search engine results page.

Sitelinks

The SERP sitelinks allow you to see additional links from the same website below your organic search results.

What Are SERPs, and Why they are important for SEO

Sites that are marked up with structured data and appear in Google’s rich results can display sitelinks. Sitelinks provide additional links to your site that appear below the result in a block of text, which we refer to as an “information snippet.” This snippet contains a link to your site along with other useful information

You can use the sitelinks search box on your website to show sitelinks on the search results page.

Images

Image SERP featured. It shows a relevant image for every query, in order to make the result page visually more appealing and help users find what they are looking for faster.

SERP Image feature is also known as Rich Snippets. Google showed a thumbnail image of the search result at the top in SERP.

Images

SERP images can be used as an effective SEO that can increase CTR and drive site traffic by adding images to your search result pages.

Twitter

Google allows showing trending tweets on the search results page.

Twitter

Google knows which Twitter account is valuable to the searcher and Google shows tweets on Google based on that.

Videos

Videos SERP is an extremely popular section on Google’s search engine results pages. It is a part of the “Featured Snippets and Videos” section that comes up in the sidebar on the right side of organic search results. This area is often dominated by YouTube videos, but it can also include other sources like Vimeo and Dailymotion.

Videos

Videos SERP featured is a relatively new feature added to Google search results that showcase YouTube and others platform videos directly in the regular search results.

Knowledge Panel

The Knowledge Panel is a new feature of search results on the Google mobile apps and desktop that shows you answers to your questions in the top right corner. It is also sometimes referred to as a rich answer or featured snippet, depending on what type of information it displays.

Knowledge Panel

A knowledge panel is an information panel that shows information about celebrities, politicians, businessmen, organizations, etc on the search results page.

In this, you will see their name, about them, education, date of birth, place of birth, and other information.

People Also Ask (Related Questions)

The People Also Ask (Related Questions) SERP Featured is a new way of finding the “People Also Ask” questions that have been asked in search engines. The SERP Featured is located to the right of any result page, and it displays all of the related queries for your query.

People Also Ask (Related Questions)

As the title suggests, it is a list of questions that are frequently asked by people related to the topic on hand. The search engine considers these as “People Also Ask” which generally has a good SERP ranking.

Google Flights Block

Flyers can book trips straight from the Google Flights search results page. For example, if you’re searching for flights from Mumbai to Delhi and there’s a flight that takes off in 2 hours, 15 minutes, Google will include this itinerary in the featured section of its SERPs. The featured section is intended to help you make quick decisions on where to go next.

Google Flights Block

Google flights block SERP is a good feature, which shows you only flight results on the search engine result page. This allows users to filter out other options and see all the available flights at once without having to click through various pages.

Hotel Pack

Hotel Pack SERP Featured is a service that provides travel-related businesses with increased exposure on the search engine results pages (SERPs). Hotel Pack essentially offers a free listing to be featured in Google’s “pack” of hotels, which is located at the top of the search results. The pack consists of 7-9 hotel listings and appears before any regular organic or paid results.

Hotel Pack

Hotel Pack SERP Featured is an Instant Answer Service that lets you search for hotel rooms in just a few seconds, with the results suggested by Google. The service also offers information on other amenities like room rates and customer reviews.

Job Listings

Job Listings SERP Featured is not your average job posting website. It’s a website that aggregates listings from all across the web so you don’t have to manually search for jobs. On Job Listings, you can find jobs in a variety of cities and industries from entry-level positions to executive roles.

Job Listings

As a job seeker, Job Listings SERP Featured is one of the best ways to find the most relevant and up-to-date listings. It has a variety of tools to help employers and job seekers find each other.

Paid SERP features

Google search ads

Google search ads SERP Featured are a type of advertisement that appears on the top and below and anywhere on the results page in Google when a user searches for specific keywords. This type of advertisement is paid for using Google AdWords. They are an incredibly effective way to increase your traffic and visibility, so if you’re ready to get your message across with this service, contact us today.

Google search ads

Paid service offered by Google that will allow you to have your ad featured on the first page of results when someone searches for a specific keyword.

Google Shopping ads

Google Shopping ads SERP Featured places products on the first page of Google when people search for them online. It can also be an excellent way to drive traffic to your website and get more sales.

Google Shopping ads

Google Shopping ads are a specific type of advertising that can help you run your business more profitably while having a greater chance of reaching your target audience. Google Shopping ads are different from other types of advertising because they provide a better chance for customers to find your products on their search.

Conclusion

SERPs stands for search engine results page. It is the page that comes up when you search for something on google and other search engines. The SERP features are important to know because they can help you see how your website’s content is performing in comparison to others’ websites.

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