May 25, 2024
Top Automation Tools For Small and Medium Enterprises
Digital Marketing

Top Automation Tools For Small and Medium Enterprises

Top Automation Tools For Small And Medium Enterprises

The Current Digital Terrain

The dawn of the digital age brought with it a promise of better business processes, pipelines, and efficient services. 

If anything, the current professional philosophy is geared toward giving professionals back their time—that the more grueling and time-consuming processes be delegated to machines and Artificial Intelligence. Leaving the more technical aspects of work to non-human agents is more than desirable for societies anchored to massive production and industrial life.

What is Automation Exactly?

Automation pertains to a plethora of technologies that aim at reducing the need for human intervention in working pipelines. This is achieved through the predetermining and programming of the processes that the technologies need to perform.

What Does It Mean To Have All Processes Automated?

For Employees and Businesses 

In theory, the hustle and bustle of life in the city can better be weathered and endured should the common worker be given more time for endeavors that serve his or her talents. Activities that lean toward the use of human agency are served with great effect if the business chooses to automate specific facets of its pipeline. 

Here are 3 advantages of automation as far as employees are concerned:

  1. More Time for Learning

Employees could allot more time to learn new techniques that may benefit both their personal and professional life. The psychological space given to technical processes can be given to study, may it be academic or business-related. This empowers the employee.

  1. More time to unwind

Mental Health is a hot topic these days. Companies small, medium, and large are realizing that they should be investing in their workers’ peace of mind not just to boost productivity, but to ultimately foster their personal and professional growth.

  1. Greater Productivity

When employees are not pressed to stretch themselves too thin for addressing too many tasks in so little time, they become more focused and efficient. They can concentrate on what their jobs require. 

For Small and Medium-Sized Businesses

  1. Operational Costs are Cut

Profitability is at the forefront of every business. From the first day of establishing one, it’s a race to make more profit. When processes are automated, operational costs are effectively reduced as there would be no need for additional manpower.

  1. Increased Availability

Automating methods and fallbacks when things go awry in production is more than recommendable. This helps avoid unnecessary setbacks, wasted resources, and profit loss.

  1. Heightened Reliability

A reliable IT department allows for smoother operations. However, it is in off-shift operations where the IT personnel are tested. This reveals certain vulnerabilities and opens the pipeline to human errors. Should automation be put in place, operations will see diminished errors in batch processing.

The Top 5 Automation Tools For Small And Medium Enterprises

If you are thinking of automating your existing processes, these 5 automation tools might just prove helpful.

  1. Airtable

An application that fuses the functions of a spreadsheet and an inventory system or database, Airtable is an online receptacle that can easily be accessed. 

On top of this, the application allows for the automated sending of emails once data has been edited. Users may also create calendar entries when data can suffice a requirement.

What’s good about Airtable’s spreadsheet is that all its cells and values can be modified. 

  1. Zapier

One of the most known and simplest automation platforms in the market, Zapier was created to save businesses time and money as it boosts teams’ productivity. 

Zapier is capable of saving attachments in Gmail and Google Drive automatically, tweeting blog posts with a single hit of the publish button, and creating file backups in Dropbox.

With its wide scale and intuitive integration of existing organizational apps, Zapier is an easy pick among other known software of the same function. It rids repetitive tasks and creates more time for businesses to perform more sensible actions. 

  1. ActiveCampaign

Created to automate marketing campaigns, ActiveCampaign is a marketing tool that combines advanced email marketing techniques and CRM. 

ActiveCampaign provides users with dynamic content which means customizable features like texts and images. This can be modified around a specific business’ campaign needs. 

ActiveCampaign is unique as it is the only automation platform developed for such a purpose. The packages are highly affordable, making them conducive to small and medium-sized businesses.  

  1. Hootsuite

Businesses these days cannot survive without the help of Social Media. Now a vital part of Digital Marketing, businesses’ social media accounts are allowed automated posting through Hootsuite. It can cover all roles held by a Social Media Manager from scheduling posts to performance reporting.

  1. Grammarly

With businesses going online, the phrase “Content is King” has never been more relevant. Content being central to product campaigns and brand awareness, a tool like Grammarly has gained great importance in the writing community.

Grammarly allows for the detection of grammatical errors and style issues within a written text. Getting its Premium Account allows for a comprehensive plagiarism test across millions of online pages. This is something that human agency is simply not capable of handling.

Using Grammarly will benefit small writing consultancies in building a reputation. It can calculate a write-up’s readability and tell if the piece is engaging enough for readers to get on board.

Get With The Times!

There is simply no reason why businesses should not enlist the assistance of automation tools. This becomes especially true with small and medium enterprises as the conduct of their businesses needs more boost without having to pay too much for manpower. 

With all the tools discussed here and the contribution that they put forward, businesses of any caliber would be able to establish their presence in the online space. If you are thinking of setting up your own business, you might want to look these tools up to help your ideas get off the ground. 

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