What is Technical SEO and Why is Important.
Technical SEO is very important to rank your website in search engines. If we talk about the SEO process, then technical SEO is the most important. If there is a problem with the technical SEO of your website, chances are that your SEO will not be able to give you the expected results.
What is Technical SEO?
Technical SEO is a customized website and server that helps search engine crawlers crawl properly which improves the rank of the website. The elements of technical SEO include crawling, indexing, website architecture.
Why Technical SEO is Important?
The content of your website is good, but the website has some technical errors such as loading time, mobile-friendly, and duplicate content, or if the search engine is having some problems while crawling the crawler, then all these things are The reason for the ranking is down. If yes, it is important to improve all these things in technical SEO. If your website is fully technical optimized or mobile optimized, your website ranking will improve.
How can you improve your technical SEO?
According to me, technical SEO is just not crawling and indexing.
if you want to improve your website, technical SEO you need to optimize these steps which we are given below.
A mobile-friendly website is a responsive website that automatically fits across different devices. When designing a website you have to keep in mind that it should be responsive, that it will automatically fit the screen size so that content is easy to navigate and read on desktop, tablet, and mobile.
For example, Technddigital.com is a mobile-friendly website.
Use SSL (Secure Socket Layer)
SSL (Secure Socket Layer) is a security technique that creates an encrypted link between a web browser and a web server. SSL certificate protects your content and website.
The SSL certificate is identified with the lock icon 🔒 or https:// in front of the website’s URL. In 2014, Google announced the required SSL for all websites.
Website speed is very important for your website and the loading time of your website should be less than 2 seconds. If your website has a longer loading time, the bounce rate is more likely to increase (bounce rate means that when the user opens your website and your website does not load due to too much loading time, the user will click on the back button and exits).
Below are some important topics to decrease website speed:
- Use Fast hosting server.
- Domain name system (DNS).
- Use Minimum script( Html codes, CSS Codes & Plugin).
- Ensure optimized images.
- Compress your web pages.
Create an XML sitemap
A sitemap is a file that helps search engines to understand your website. If you have created your website, then it is necessary to submit a sitemap, which will allow the search engine to crawl the website.
Sitemap example: https://searchenginechecklist.com/sitemap.xml or https://searchenginechecklist.com/sitemap_index.xml
Add Structured Data Makeup
If you have content on your website, to understand that content on Google or other search engines, you must add schema code inside the website that will help search engines to understand the content and show the data in search engines.
It is necessary to submit your website to Google Webmaster, Bing Webmaster, and other search engines Webmaster. And in the search engines webmaster, you can see the SEO performance of the website, such as keyword ranking, and more.
Solve 404 Error (Page not found)
If are some pages not working you need to redirect permanently to a working page.
For this, first, you have to find out which page is not working, after which you have to redirect 301 permanently.
Find 404 error page ➡ Dead link checker
Duplicate Content Issue
Duplicate content can be misleading to users. It can also be used to modify search rankings or win more traffic. As a result, search engines are not keen on this and the search engine does not rank duplicate content. For this, you have to remove the duplicate content from the website.
duplicate content checker ➡ Copyscape
I hope that you have liked this article and you have got to learn a lot about technical SEO.
If you have any questions related to technical SEO, contact us on social media.