Whatsapp marketing is a new way to market your business or brand. It’s a powerful marketing messenger that you should use to grow your business.
WhatsApp is one of the most popular apps for messaging. It has more than 2 billion monthly active users globally, and it’s day by day getting bigger. WhatsApp marketing can help you grow your business by reaching out to a global audience.
As more people are using WhatsApp and other messaging platforms, businesses have found that they need to use these platforms as well. If you are looking for ideas on how to market your business via WhatsApp, here are some tips that will help you get started.
What is WhatsApp Marketing?
WhatsApp marketing is the process of using messaging platforms like WhatsApp to reach out to customers. There are many ways that businesses can use messaging apps to engage with their audience and market their products, such as sending messages, videos, and links. It’s important for businesses to know that these methods will not only grow their business but also their customer base.
Benefits of WhatsApp marketing
There are many benefits of WhatsApp marketing
The first benefit of WhatsApp marketing is that it is cost-effective. It’s a low-cost alternative to traditional marketing campaigns. Your customer will be able to see your ad for free, which means you won’t have to worry about spending money on advertising.
WhatsApp Marketing Tips
Follow our WhatsApp marketing tips to grow your business with WhatsApp marketing.
WhatsApp app has limited options to promote your products or services through WhatsApp marketing, but it’s very effective, so don’t lose any kind of opportunities to promote your business
Proper setup business profile
The first thing you need to do is set up a business profile for your company.
Make sure you include:
- Profile pictures
- Description of your business
- Business hours
- Physical address and set Maps on
- Business different Email ids
- Business website
- Add legal business name
- Business type
- Add different phone numbers if you have such as technical team phone number, sales team phone number, billing team phone number, etc
- Add grievance officer information
Contact information, as well as any other relevant information that will help people find you. It’s also important to make sure that your WhatsApp profile has the right privacy settings to prevent spam and unwanted messages.
After that, you need to set up quick reply messages, automatic messages, and more
Create a product catalog
A few years back WhatsApp launched Business WhatsApp for businesses, in which you can create catalogs of your eCommerce products.
The first thing you need to do is to create a product catalog. For each product, including the price and where you can buy it. You should also list the benefits of that particular product in detail so that people know what they are getting while buying it.
Before creating a product catalog, go through and follow the WhatsApp eCommerce guidelines, as not all categories of products are allowed to be added to the WhatsApp catalog.
Create broadcast lists
Creating a broadcast list on WhatsApp is an easy way to reach out to people who may be interested in your product or service. You can send these lists to specific groups, or you can share them with anyone.
Use WhatsApp group chats
WhatsApp group chats are a powerful way to market your business. Create a group for your industry, interests, etc., and make sure the information in the groups is accurate and up to date. For example, if you are the owner of a restaurant in the city of Mumbai, then create a WhatsApp group with the name of the restaurant. Then, in the WhatsApp groups, write a nice description of your restaurant. And add any suggestions for diners as well. It will be helpful for all the people in your groups who live in Mumbai.
You can also use WhatsApp groups to invite potential customers. Encourage them to join your group so they can stay up-to-date with what’s going on at your place of business or have access to special promotions that you may have going on.
Add WhatsApp status on a daily basis
One of the most popular methods of WhatsApp marketing is through statuses. You can have a variety of different statuses that you can use to make your business look fun and interesting. They include things like:
– “Online Now!”
– “New products on sale!”
– “Great deals today!”
You can also have a status that tells people where they can learn more about your business. For example, if you are hosting a sale, you could have a status saying something like: “Take 10% off at our website.” This would drive people to your website and get them excited about shopping there.
Conclusion
WhatsApp marketing is a great way to build up your brand awareness and connect with your target audience. With WhatsApp, you can reach out to new potential customers without any extra effort, and you can also use your business profile to make it easier for them to find your contact information.