Content marketing is not about posting a blog post every day and hoping that people will find it. It’s about creating remarkable content to inform, educate, and entertain your audience over time. A content audit is a process of analyzing your content and determining what you need to keep, what you need to improve, what needs to be removed, and if there are any missing pieces. It’s a good practice for both small businesses that have been in the business for some time now as well as start-ups that have just started out. We’ve put together 5 steps on how to audit your content that will make the process much more manageable and easier to measure.
5 Steps on How to Audit your Content
Here are 5 steps on how to audit your content, and follow all these steps in business to improve search engine visibility.
1. Define your goals
In order to audit your content, you should start by defining your goals. What do you hope to achieve with the audit? Is it to increase conversions? Improve user experience? Make it easy for other people on your team to write better content? Whatever the goal is, keep it in mind as you go through this process. The first step of a content audit is to define our goals. What are you trying to achieve through auditing? If your goal is to find typos, then focus on those. You can also have a general goal of reducing word count or improving data accuracy.
2. Conduct a content inventory
Conduct a content inventory. This involves going through old social media posts, website content, and other content you have access to. You can do this by hand or use tools like Google Drive’s docs function to automatically create a spreadsheet. In this inventory, take note of your content’s effectiveness in regards to traffic volume and conversion rates. Create a plan for how you’ll improve the quality of your content moving forward. In addition, it’s a useful way to review all the different types of content you have and how they fit into your overall marketing strategy.
3. Assess the quality of your content
Assessing the quality of your content is an important step in determining how much time and effort you should put into it. The information you gather will help you know what needs to be improved or deleted. The key to a successful content audit is to maintain a consistent level of quality across all aspects-content, graphics, videos, etc. This way, even though the quantity may vary, the quality will stay the same.
4. Audit your content’s performance and effectiveness
Auditing the performance and effectiveness of your content is a crucial step in an effective digital marketing strategy. By auditing your content, you are able to determine what works well with your audience, where there are opportunities for improvement, and what content would be considered irrelevant. This can help you avoid producing content that may not have the desired effect on your readers, which will save you time and money.
5. Evaluate and plan for future content needs
One of the most important steps in the content audit process is to evaluate and plan for future content needs. This will help you better take care of your customers by keeping their questions answered and needs to be met. It’s also a good idea to invest in training for your staff, depending on what type of content you will be producing. In addition, establish a set date annually where you’ll review all current and future content to make sure everything is still relevant.
Conclusion
A content audit is a comprehensive analysis of your website’s current content. Auditing your content is one of the most important parts of an effective and comprehensive SEO strategy, as it will help you identify weaknesses and opportunities for improvement in your website. When conducting a content audit, keep these five steps in mind to ensure that you capture all relevant information about each page on your site.