Here are the top 15 interview questions for Google Analytics, which is you need to prepare before going to the interview.
If you are going for the interview of google analytics, or are thinking of giving a google analytics test, and you must be wondering which questions related to google analytics will be asked to you.
In this article, you will find the questions asked for Google Analytics, whose answers are also given, you should prepare these Google Analytics Interview Questions before going to the interview. Because most of Google analytics knows from these questions, which you should answer.
To help you out, I have created the top Interview Questions for Google Analytics and Answers guide to understand the depth and reality of Interview Questions for Google Analytics today. let’s get started.
Here is the list of Interview Questions for Google Analytics
Highly recommended to you prepare all these Interview Questions for Google Analytics before going to the interview.
Q1. What is Google Analytics? Something about Google Analytics?
This is the most common and most asked Interview Questions for Google Analytics. Google Analytics is the most powerful, and free analytics tool. It helps to track any kind of data on user activity over time.
Google Analytics is a free web or app analytics tool offered by Google that tracks and reports website traffic. It also offers additional advanced features for more in-depth data analysis of visitor behavior.
Google Analytics provides solutions to monitoring traffic and data activity on your website. It gives businesses a look into their digital footprint that they otherwise would not have access to. Google Analytics is free to use and a great way to get started with web analytics.
Q2. Importance of Google Analytics?
Google Analytics is one of the most widely used free web analytics tools which helps to collect and analyze data about your website traffic. It will give data about how users interact with your site such as where they come from, what pages they visit, how long they stay on each page, what country and city they are in when visiting your site, etc.
What you need to know is that Google Analytics also provides a variety of reports that can help you make smart business decisions.
If you are looking to grow your business, it is important to understand how consumers are interacting with your digital properties. This can help you identify opportunities for growth and make data-driven decisions that impact the success of your company.
Q3. What are Google Analytics Goals?
Google Analytics Goals are a powerful way to track user behavior and help you understand which marketing strategies are working best for your business. When you set up goals in Google Analytics, they’re automatically triggered when users perform specific actions on your website. This makes it easy to track how many visitors complete a desired action within a certain time frame.
Q4. Types of Google Analytics Goals
There are a variety of different Google Analytics goals that you can set up to get insights into user behavior on your website, including:
- Destination Goals
- Duration Goals
- Pages/Screens per Session Goals
- Event Goals
Q5. What is a Google Analytics session?
A session is a group of hits that all belong to the same visitor. A session starts when a user first hits your site and ends when they stop going to your site.
A Google Analytics session is the period of time during which the user remains on a particular website before closing the browser or visiting another site. Google Analytics measures this time by storing information about how long a user stays on your website until they close their session on your site.
Session actions may be visiting web pages, downloading books, purchasing products/services, etc. As the session expires, inactive users will not distort the data.
Q6. What is meant by KPI in Analytics?
KPIs stand for key performance indicators, and they are the business metrics that we use to measure our success.
There are five basic KPIs that every company should be tracking: traffic to their site, conversion rates on their landing pages (the page which visitors land on after clicking an ad), time spent per page on the site, bounce rate, and goal completion rate.
However, there are many additional metrics that you can track in Google Analytics depending on your needs.
Q7. What is the Acquisition report in Google Analytics?
Acquisition reports in Google Analytics show you the path users take when they land on your website. They provide a comprehensive overview of how your website content is being discovered and help you understand which marketing channels are driving traffic to your site.
The Acquisition report, also known as the Traffic Sources report, is a great place to get started with learning about the sources of traffic that lead to your website.
This report can help you understand where people are finding you on the internet and how they’re arriving at your site.
If you want to know what social media sites are sending visitors to your site, or if you want to learn more about how people are searching for your business online, this report has all of that information.
Q8. What do you know about the bounce rate?
This is the most common and most asked Interview Questions for Google Analytics. The bounce rate is a metric to identify whether a visitor has left the website or not. Usually, the higher the bounce rate is, the more dissatisfied your visitors are with your content and design.
A bounce rate is when a visitor views only one page on your website and then goes on to visit other sites. This can be measured using Google Analytics. It is often used as an indicator of how engaging a page is and whether or not the content will entice visitors to stay longer.
Note: The bounce rate is a very important metric in SEO and SEM because it helps you to understand how many people will be engaging with your content.
The metric measures the number of single-page sessions against total page views in a given time frame.
It can be an indicator of user engagement, and one that is easy to track. Not all bounces are bad, but there are ways to reduce them so that they don’t become a problem for your business.
Q9. What are the top channels in Google Analytics to track your traffic sources?
Google Analytics tracks traffic by these top channels
- Organic Search: in this people are visiting your website from the search engine result page
- Direct: Direct that type of visitor come who visits your website by entering the domain URL of your website in the browser.
- Referral: People who visit your website from other sites, such as Quora.com, Reddit.com, Tumblr, etc.
- Paid: People who visit your website from PPC Ads
- Email: People who visit your website from an email marketing campaign
- Social Channels: People visit your website from Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Q10. How to identify the most popular pages of a website through Google Analytics?
This is the most common and most asked Interview Questions for Google Analytics. It is very simple to identify the most popular pages in google analytics following steps:
- Go to Google Analytics>>Behavior>>SIte Content>>Landing Pages.
In this, you will see the most popular web pages which rank high, and earn lots of traffic from search engines.
Q11. What are UTM Parameters?
Do you want to track your marketing campaigns? You can use URL with UTM parameters, which are tags that help you track where customers are coming from and how they got to your website.
UTM parameters are the trackable codes that you can add to your links. These parameters have various components, such as the campaign name and keyword. It’s important to create a UTM code for each link that is part of a marketing campaign so you can track which campaign works best.
Some UTM parameters here:
utm_source (Campaign Source)
utm_campaign (Campaign Name)
utm_content ( Campaign Content) [Optional Parameter]
utm_medium (Campaign Medium)
utm_term (Campaign Keyword) [Optional Parameter]
Q12. What is the ‘Real Time’ report in Google Analytics?
The real-time report in Google Analytics shows you what is happening on your website right now. You can see how many sessions, users, page views, and traffic sources are currently going on in the time frame of a few minutes. If you have any real-time data, you can see it live on the google analytics real-time section.
Navigation to real-time report:
Go to Google Analytics>>Report section>>Realtime.
Q13. What are the 3 elements of event tracking?
There are three events tracking elements here:
- Categories
- Actions
- Labels
Q14. What is Event Tracking?
This is the most common and most asked Interview Questions for Google Analytics. Event tracking is the process of collecting specific types of user interactions such as clicks, views, or impressions and associating them with a particular event.
This allows you to record actions that are important to your business and then analyze the data in your reports.
Q15. What are ‘Page Views’ in Google Analytics?
A page view is an action of loading a web page. Google Analytics counts all requests for pages (HTML, images, etc.) on a website as impressions or hits. It does not matter how long your visitor stays on the site. It does not matter whether they see other pages or not.
The only thing that matters is if they load a single HTML page, then it’s counted as a single hit and one-page view.
If you have more than one page on your site that serves up the same content, Google Analytics will count one view per visit (i.e., if a user visits pages A and B on your site, they’ll be counted as two views).
Final Words
The power of Google Analytics lies in its ability to give you data that can be used to make strategic decisions about how you work online. In this post, we’ll share 15 interview questions for Google Analytics to help you find the right person for the job. These questions will show if a candidate is familiar with the tool as well.
If you are the interviewer, and you have to do the hiring for Google Analytics in the company, and you want a candidate who knows Google Analytics well, then these are the interview questions for Google Analytics which you can ask the candidate in the interview.
Conclusion: In this article, we’ve provided you with a list of questions for Google Analytics. We hope these questions will help you to get a job as a Google analytics specialist or expert.